As AI makes generic output nearly free, the advantage shifts to what AI cannot cheaply supply. Most people use AI lazily, accepting its generic results without adding quality or taste. Shann Holmberg argues that those who stand out over the next year will build three moats: - **Good taste**: the judgment to reject generic output and shape something better. - **Smart distribution**: reaching an audience, not merely producing. - **Strong agency**: the drive to improve and push the work forward rather than accept the first result. The claim is time-bounded. As AI gets better and more common, these moats compound for whoever starts building them now, widening the gap against those who accept default output. --- *Source: "Everyone using AI has about 12 months to develop these 3 moats" — Shann Holmberg (@shannholmberg), X, Mar 2026 — https://x.com/shannholmberg/status/2031049690175652235*