Filipino interest in hybrid and EV vehicles jumped from 27% to 34% in one year, but the barrier holding back adoption is not preference. It is infrastructure. ## Evidence Deloitte's 2026 Global Automotive Consumer Study (28,000+ respondents, 27 markets) found: - Interest: 34% in 2026, up from 27% in 2025 - Drivers: lower fuel costs (62%), environmental concern (49%), better driving experience (45%) - Barrier: 48% cite lack of public charging infrastructure as the top obstacle - Switching intent: 68%, among the highest in Southeast Asia. Filipino buyers are not brand-loyal; they are unconvinced by the category, not the make. ## Cross-Domain Connections The pattern generalizes beyond cars: rising stated interest in a new technology category, paired with a named infrastructure gap as the top-cited barrier, signals an enablement problem rather than a demand problem. The same read applies to broadband rollout, renewable energy hookups, or any product whose value depends on supporting infrastructure the buyer does not control. ## Source - [[Pinoys show growing interest in hybrids, EVs – study]] — Philstar (Louella Desiderio), May 24, 2026 — https://www.philstar.com/business/2026/05/24/2530019/pinoys-show-growing-interest-hybrids-evs-study