## Summary
The value proposition of training content shifts from human skill acquisition to agent capability development. In an AI-first world, courses become training data for agents, with practitioners supplying expertise that agents encode and execute.
## Core Concept
**Traditional positioning**: "Learn a skill to do it yourself"
**Agent-first positioning**: "Train your agent to do it for you"
**The shift:**
- Content is consumed by humans but applied by agents
- Expertise is valuable as agent-training material, not just personal development
- Practitioners with real-world experience become the source of reliable agent knowledge
- "Reddit randos" are insufficient—agents need practitioner-validated workflows
Content categories that translate to agent training:
- Substack growth strategies
- Tax filing procedures
- Keyword research methodologies
- Google Ads campaign management
- Legal document preparation
- Financial modeling
> "Teach your agent how to grow on Substack, file your taxes, do keyword research, run Google ads, etc." — Daniel Vassallo/Phil Millerd
## Cross-Domain Applications
### Education Technology
Course platforms should evolve to include agent-readable formats (structured workflows, decision trees, tool integrations) not just video lectures.
### Professional Services
Lawyers, accountants, and consultants can package expertise as agent capabilities—productizing knowledge work into scalable, automated services.
### Corporate Training
Internal training shifts from employee education to agent capability building. The ROI is measured in automated task completion, not hours trained.
### Self-Improvement
Personal development content becomes agent configuration—setting up AI systems that embody the practices taught (meditation reminders, workout planning, learning schedules).
### Software Documentation
Technical docs increasingly target AI agents as primary consumers. API documentation must be machine-parseable, not just human-readable.
## Implementation Considerations
**For content creators:**
- Structure content as workflows, not just information
- Include tool integrations and API calls
- Validate against real-world execution
- Position as "agent training" in marketing
**For consumers:**
- Select content based on practitioner credibility
- Prioritize procedural over conceptual material
- Expect to iterate agent configurations, not just learn
## Risks and Limitations
- Early market—unclear monetization models
- Quality control harder with automated execution
- Liability questions when agents make decisions based on training
- Potential commoditization of expertise as agents proliferate
## References
- Source: [[If I were making online courses today, I'd position them...]] (Lines 14-18)
- Related: [[AI-Assisted Development]], [[Knowledge Work Automation]], [[Agentic SaaS]]